Job Description

As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs, and soccer brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums, or on-site at the world's biggest sporting events. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com), FansEdge (www.fansedge.com), and Kitbag (www.kitbag.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, WWE), major media brands, and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Paris Saint-Germain, Chelsea, Aston Villa)

Primary Purpose:

"Fanatics, Inc. is currently seeking an experienced individual to join our digital marketing team, with a specific focus on paid search. The Senior eMarketing Specialist should be highly competent in managing large sets of keywords and possess a solid understanding of best practices with Google from a search engine marketing perspective. The ideal candidate will have 3-4 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies.

We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world-class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel.

The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal-oriented, with a preference for working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus."

Key responsibilities:

• Analyze sales and business performance data throughout the entire Fanatics business. Ensure that paid search campaigns are structurally set up to harvest and monetize the right search queries within licensed sports based on insights.
• Continuously introduce new thoughts and testing ideas in the team roadmap to ensure we are evolving in a frequently changing landscape and testing new strategies.
• Create new PPC campaigns for onboarding new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue.
• Collaborate with Google, Bing, and technology partners on feature and technology advancements within the space.
• Work closely with the eMarketing product team to ensure key features are released and rolled out according to plan.
• Make decisions and recommendations on spending, ensuring that we allocate dollars in the right places within the portfolio.
• Partner with other teams within eMarketing to share best practices and continue driving growth.

Education and Experience Requirements:

• Comprehensive knowledge of Paid Search (PPC) or Google Shopping.
• Experience with AI solutions withing digital marketing (tROAS, automating elements of keyword generation)
• 3-4 years of experience in running Google/Bing campaigns and hands-on optimization of those campaigns.
• Well-versed in business reporting and can make decisions based on numerical data.
• High proficiency in Microsoft Office (primarily Excel, Word, Access, and PowerPoint).
• Familiarity with accessing data and utilizing large databases using SQL is highly desired.
• Bachelor's degree preferred.
• Team player with a proven ability to work cross-functionally with technology product managers and product developers to facilitate product enhancements.
• Strong quantitative skills and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques.
• Commitment to learning new and changing industry developments and best practices.
• Exceedingly detail-oriented and responsible.
• Ability to change focus easily and multitask.
• Ability to work well under pressure with tight deadlines.
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.).

About Us

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.

As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).