AVP, CareCredit Healthcare Marketing Job Description

Posted today

AVP, CareCredit Healthcare Marketing

Synchrony - ,

Job ID: E2401624

Job Description:

Role Summary/Purpose:

Synchrony has an immediate opportunity for a driven, entrepreneurial minded marketer to help us grow our Health and Wellness markets. This role is fast paced, and will manage and execute client, partner and multi-channel industry lead gen and lead nurture programs. The role will work with sales, internal teams as well as 3rd party partners to innovate and execute B2B, and B2B2C marketing strategies that drive practice acquisition, engagement, applications, and usage of Synchrony Health & Wellness products. The role will work closely with analytics to monitor results and adjust tactics based on impact. The ideal candidate would have experience with demand gen, growth marketing and digital marketing experience. This person would be able to leverage best practices from other teams across the business, be comfortable partnering with industry thought leaders, publishers, clients, and partners to develop and execute content and programs to drive acquisition and growth.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

Manage and execute B2B and B2B2C multi-channel marketing campaigns including email, direct mail, and digital channels
Segmentation and prioritization of target audiences
Strategize and execute client-level marketing programs for clients, partners and industry partnerships including B2B2C marketing
Partner with specialty team to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
Collaborate with sales on marketing strategies to prospect, acquire, and grow relationships
Manage development of educational online and offline content (webinars, videos, case studies, and white papers) working with KOLs, clients, partners and publishers
Collaborate with internal teams to manage industry B2B paid advertising (print and digital)
Manage educational trade events and sponsorships
Innovate and execute offers, pricing and promotions with sales & finance
Partner with analytics teams to measure impact, leverage data to drive future campaigns
Obtain industry intelligence with research and sales
Lead cross-functional projects
Executive level presentation development and delivery
Manage budget including forecasting and tracking
Perform other duties and/or special projects as assigned

Qualifications/Requirements:

Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience identified below
Minimum of 5 years marketing experience that includes innovating and executing comprehensive B2B & B2B2C multi-channel marketing campaigns including email, direct mail and digital channels
A minimum of 2 years client-facing experience in a sales, marketing, or business development capacity
Ability to travel ~20%

Desired Characteristics:

Healthcare marketing experience strongly preferred
Business to business and consumer marketing experience
Background in demand gen and growth marketing with digital experience preferred.
Experience interpreting and leveraging data to determine the success of the marketing campaign
Experience managing creative agencies, research, or analytic partners
Strong working knowledge of multi-channel marketing campaigns
Able to translate data insights into actionable recommendations and programs
Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
Strategic minded with ability to tie marketing plans and tactics to business goals/objectives
Strong attention to detail
Able to work in a fast-paced, complex, environment and manage multiple projects with little supervision
Collaborative team player with ability to influence across all levels of organization
Executive verbal and written communication and presentation skills
Experience managing email marketing programs leveraging automation platforms

Grade/Level: 10

The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at [redacted]. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing