Manager, Campaign Effectiveness Job Description

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Manager, Campaign Effectiveness

New York Times - New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.

Job Description

About the Role

The Campaign Effectiveness Manager is a people leader with an understanding of ad operations, yield, branded content and client services with an ability to navigate complex scenarios across multiple teams internally and externally.

They possess expertise across important areas such as branded content distribution, social trafficking and platforms, ad tech solutions and troubleshooting, and campaign insights, while also providing training and support to the Campaign Management team on ad operations best practices. In addition to overseeing these responsibilities, the Campaign Effectiveness Manager will also manage a team of Revenue Operations Analysts.

The Campaign Effectiveness team partners daily with T Brand Studio, Campaign Management, Sales, Sales Planning, Measurement and Ad Product Marketing, and clients. You will report to the Director, Ads Operations.

Responsibilities:

Manage a team of Revenue Operations Analysts
Provide guidance to the Campaign Effectiveness team, ensuring understanding of departmental objectives.
Convey complex information and ideas to all partners.
Manage the allocation and optimization of the total social media advertising budget to maximize return on investment and achieve campaign objectives.
Assist the Campaign Management team in overseeing and optimizing client campaigns, which includes; performance insights, providing product recommendations, and alternative planning options.
Oversee the partnership between the NYT Marketing and NYT Advertising teams, providing strategic campaign guidance and analytics, and facilitating internal communications to ensure agreement.
Participate in special projects, such as new dashboarding, reporting tools, and onboarding new vendors.
Creative expert to anticipate and manage potential risks, while also developing solutions.

Basic Qualifications:

2+ years of people management experience
5+ years of professional experience in ad operations, audience development, branded content marketing, social media, or another relevant field.
Experience utilizing analytics tools such as Google Analytics, Pressboard, Omniture to gather traffic and engagement data on content pages.
Experience managing media campaigns, including creative guidance, building of audience targeting, and managing of social budget.
Adhere to speed, accuracy, and responsiveness thresholds.
Experience with high-level partner management

Preferred Qualifications:

Experience using Firebug, Charles, and other troubleshooting plug-ins
Experience using ad servers such as Google Ad Manager (GAM), Adswizz and LiveIntent
Interest in digital advertising and familiarity with the digital landscape
Customer service centered

The annual base pay range for this role is between $100,000.00 and $110,000.00.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [redacted]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

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