About The Opportunity

At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, One Healthy Habit at a Time®. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.

Overview Of Position

The Director, Growth Marketing is responsible for driving the paid lead generation funnel, developing a strategic approach to paid acquisition and loyalty marketing across a myriad of channels. The primary goal of this position is to generate qualified leads and drive revenue growth through data-driven marketing strategies and tactics.

We are looking for exceptional talent to build the growth marketing capability from the ground up and drive excitement and momentum for the company during this transformative time for Medifast.

JobResponsibilities

1. Create and execute a holistic acquisition strategy to acquire new Clients across a diversified channel mix to deliver on growth goals.
   
   1. Build a test and learn roadmap in partnership with our agency of record to launch, optimize and expand multi-channel acquisition strategy using data to drive decision making.
   2. Manage and optimize paid media budget to drive ROI across all channels and adjust tactical delivery as needed to drive efficiency.
   3. Manage paid KPIs with a focus on CPL, CAC, and LTV
   4. Manage day-to-day relationship and drive accountability for performance of digital agencies (creative and media).
   5. Responsible for both organic and paid social media strategy development, roll out of program elements and execution, content calendar development, content production, paid support, analytics and optimization.
   6. CMS program - nurture and loyalty campaign development, execution and optimization.
   7. In partnership with digital products team, build and leverage robust marketing technology stack to serve the function as we scale.
2. Reporting and Analytics
   
   1. Work with data marketing and analytics team to measure, monitor, optimize and report on all digital marketing efforts, deriving insights that lead to actionable outcomes.
   2. Conduct analysis around audiences, creatives, ad-formats and communicate performance regularly.
   3. In partnership with tech and analytics teams, develop dashboards to communicate daily/weekly/monthly performance metrics across channels
   4. Develop monthly forecasting model for program
   5. Measure and analyze impact of overall acquisition program from impressions -> leads -> new Clients -> CAC -> LTV
3. Build and mentor an exceptional in-house digital marketing team.
4. Develop strong working relationships with cross-functional leaders and their teams.
5. Build and manage budget for all digital marketing related activities.

Scope

The Director, Growth Marketing with oversee a team consisting of two managers and 2 indirect reports. They will also be responsible for overseeing $20M in paid media budget.

Knowledge, Education, Skills & Abilities

Experience/Skills

• Marketing leadership experience with a concentration in acquisition/digital marketing for companies with high-consideration product offerings.
• 15+ years of experience in developing and implementing digital marketing strategies
• 7+ years team leadership experience
• In depth knowledge of digital marketing channels, paid digital media, social media, SEM/SEO, Google analytics and CRM software
• Sense of ownership and pride in your performance and its impact on company's success
• Your values align with ours: Integrity, Accountability, Courage, Empowerment, Partnership, Diversity, Teaming
• Bachelor's Degree

Competencies

• Strategy AND execution: combining leadership and strategic vision with an operational understanding of what needs to be done and the willingness to do it
• Practical experience: demonstrate deep knowledge of performance-based digital marketing strategies.
• Adept at building strong relationships across teams
• Insights driven: passion for mining data and continually improving digital marketing through insights.
• Entrepreneurial: ready to evolve digital marketing within the organization, continuously innovating to achieve strong results.
• Proven success creating and executing effective digital marketing strategies, with the ability to communicate that vision in a pragmatic way using benchmarking and key metrics.
• Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.
• Must possess strong formal and informal leadership skills, the ability to effectively manage conflict and problem solve in a highly-collaborative environment
• Entrepreneurial spirit.
• Insatiable sense of curiosity.
• Solutions orientation.
• Sense of ownership and pride in your performance and its impact on company's success
• Passionate about delivering brand growth and driving the company's mission.
• Core values align with ours: Accountability, Integrity, Courage, Teaming, Empowerment, Partnership, Diversity

At Medifast, Relationships Are At The Center Of What We Do!

We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING. The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.

We Lead By...

Mastering Relationships: We build trust, promote collaboration and we are reliable.

Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

More About Medifast

Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solutionOPTAVIA®, which provides people with a simple, yet comprehensive approach to help them achieve lasting optimal health and wellbeing.OPTAVIA's lifestyle plans deliver clinically proven health benefits as well as evidence-based tools, including scientifically developed products and a framework for habit creation reinforced by independent Coaches and Community support. As a physician-founded company with a 40+ year history, Medifast is a leader in the U.S. weight management industry. Through a collaboration with the national virtual primary care providerLifeMD,OPTAVIA customers have access to board-certified affiliated clinicians and medications, such as GLP-1s, that support treatment plans for obesity and other health conditions. The company continues to innovate and build upon its scientific and clinical heritage to fulfill its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time®. Medifast was recognized in 2023 by Financial Times as one ofThe Americas' Fastest Growing Companiesand in 2022 as one ofAmerica's Best Mid-Sized Companiesby Forbes. For more information, visitMedifastInc.comandOPTAVIA.com

Thank you for taking the time to learn more about Medifast.