Job Description

Your Role

The Creative Studio team is responsible for the creative execution of both mid and lower funnel marketing campaigns across various channels in support of multiple lines of business at Blue Shield of California. The Senior Manager, Creative Studio will report to the Senior Director of Brand Strategy, Member Marketing & Creative. In this role you will be responsible for leading a team of talented writers and designers to deliver on a wide variety of communications while maintaining brand standards and values. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

• Develop and implement creative strategies that enable partners to achieve their strategic marketing objectives while building strong relationships and serving as a trusted creative advisor
• Oversee the execution of in-house creative efforts to ensure creative output is delivered on strategy, on budget and on schedule
• Manage a team of 10 writers and designers, including goal setting, measurement and professional development plans to ensure delivery of high-quality work while maintaining high employee and job satisfaction
• Elevate the work while providing quality control over all creative concepts and projects
• Collaborate with both the Design Brand Manager and Creative Strategist to oversee and expand both visual identity & voice and tone brand guidelines
• Utilize cutting-edge technologies and tools, such as A.I. to enhance the creative output and efficiency of the team

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 10 years prior relevant experience, including at least 4 years of people management experience
• Requires expert level working knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Microsoft tools (PowerPoint)
• Requires a strong portfolio demonstrating high-quality creative campaigns
• Experience working in an enterprise in-house creative environment strongly preferred
• Experience working in health care or highly regulated industry preferred
• Experience leading both writers and designers with a natural ability to manage all aspects of the creative process while inspiring a sense of partnership amongst the working team
• Ability to expertly articulate creative concepts and ideas in response to a brief

Pay Range:

The pay range for this role is: $ 145970.00 to $ 218900.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

About the Team

Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:

Blue Shield of California is dedicated to making work-life balance a reality. Whether you prefer to work in an office or from home, we understand flexibility is more important than ever. That's why Blue Shield is a hybrid company, offering you the opportunity to decide where you can do your best and most meaningful work.

Two ways of working: Hybrid (our default) and office

• Hybrid - In a business unit approved office a few times per year to 3 days per week, on average

• Office - In a business unit approved office 4+ days a week, on average. If the role you're applying for is deemed an "Essential Role," the company has determined that the role can only be performed in a Blue Shield office or in the field and would require your to meet the office worker classification.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Due to the current public health emergency in California, Blue Shield employees are almost all working remotely. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.